Case Study: Market-Based Conservation in Sabah, Borneo

An Analysis of the Malua Biobank Operating Model

The Malua Biobank in Sabah, Borneo was created as a market-based initiative to protect forests through the sale of biodiversity conservation credits (BCCs).
While innovative, its structure highlights challenges common to sustainability projects: powerful international actors, limited local participation, and an emphasis on economic outcomes that can overshadow environmental and social equity.

At Tafawuud, we view these as negotiation and governance challenges.
Sustainable conservation requires more than financing mechanisms — it depends on inclusive decision-making, cultural awareness, and accountability frameworks that ensure long-term impact and shared benefits.

Our Approach

Through Tafawuud’s 7-Step Review Methodology, we identify the negotiation gaps and governance issues that influence conservation outcomes and design strategies that realign value distribution.

• Negotiation Skills — Balancing power dynamics and ensuring local communities play a meaningful role.

• Informed Decision-Making — Integrating environmental, social, and economic priorities when shaping conservation strategies.

• Cultural Intelligence — Building solutions that reflect and respect local contexts.

• Transparent Processes & Risk Mitigation — Embedding accountability and sustainability at every stage of execution.

Key Insight

This case demonstrates the importance of aligning conservation models with negotiation frameworks and sustainable development principles.
Tafawuud helps organizations design and implement conservation initiatives that achieve shared value, long-term ecological resilience, and equitable partnerships.